The Go Anywhere line by Pixi is making its debut on Kickstarter campaign today for pre-orders at their Kickstarter link http://kck.st/2lUsMlA. Immediately following, this new apparel line will appear online at www.pixicycling.com and at indoor cycling studios and bike shops nationwide.
Inspired by the need to create a comfortable and stylish option for women who cycle, CEO Emily Welsch started product development from scratch, throwing out the conventional form and function of bulky cycling pants. Surprisingly, she ended up taking cues from women’s bras, inspired by how they contour and support a woman’s form. This design journey culminated in the filing of both a utility and design patent for her tush technology.
The TushCush features gentle, subtle fasteners and a soft, contoured pad to provide a flexible fit that hugs the body, moving as the body moves, and never falling out of place when the wearer pops from standing to sitting in the saddle. The soft, smooth pad offers pelvic protection without causing chafing or irritating delicate skin.
“Since the modern women moves quickly from one activity to the next, we needed to design the apparel to be both stylish and versatile,” says Welsch. That is why TushCush pads will be sold individually and in packs of three, interchangeable in every pair of the Go Anywhere bottoms.
Their ultra-versatile line of shorts, capris, crops, and full-length leggings are made from technical fabrics that are sweat-wicking, breathable, sheer-proof and super soft. The bottoms can be worn with or without the TushCush, for a seamless transition from working out to going out.