Fashion-Meets-Butt-Tech Apparel for Cycling and Beyond

15 March, 2017

Ever dreamed of versatile tights that you could wear anywhere? Announced today, apparel brand Pixi Cycling launches their flagship product The Go Anywhere line that enables women to seamlessly transition from yoga, running, outdoor and indoor cycling to all other active parts of their lives. How? By arming leggings with discreet, removable butt pads that solve chafing, pelvic bruising and genital numbness problems for female cyclists and spin class goers.

The Go Anywhere line by Pixi is making its debut on Kickstarter campaign today for pre-orders at their Kickstarter link http://kck.st/2lUsMlA. Immediately following, this new apparel line will appear online at www.pixicycling.com and at indoor cycling studios and bike shops nationwide.

Inspired by the need to create a comfortable and stylish option for women who cycle, CEO Emily Welsch started product development from scratch, throwing out the conventional form and function of bulky cycling pants. Surprisingly, she ended up taking cues from women’s bras, inspired by how they contour and support a woman’s form. This design journey culminated in the filing of both a utility and design patent for her tush technology.
The TushCush features gentle, subtle fasteners and a soft, contoured pad to provide a flexible fit that hugs the body, moving as the body moves, and never falling out of place when the wearer pops from standing to sitting in the saddle. The soft, smooth pad offers pelvic protection without causing chafing or irritating delicate skin.

“Since the modern women moves quickly from one activity to the next, we needed to design the apparel to be both stylish and versatile,” says Welsch. That is why TushCush pads will be sold individually and in packs of three, interchangeable in every pair of the Go Anywhere bottoms.

Their ultra-versatile line of shorts, capris, crops, and full-length leggings are made from technical fabrics that are sweat-wicking, breathable, sheer-proof and super soft. The bottoms can be worn with or without the TushCush, for a seamless transition from working out to going out.
The Go Anywhere bottoms are constructed with a breathable, silky soft fabric that wicks away sweat making them perfect for steamy indoor cycling workouts, hot yoga, and high humidity running. The sheer-proof bottoms can be worn with the pad for cycle and spin, or without the pad for yoga, run, leisure, brunch or whatever comes next. With the racer and commuter in mind, each pant includes reflective elements to keep riders visible in low light and a front pocket to hold essentials.

And the best part? No special care is required - just toss everything into the washer, hang dry, and go. The TushCush folds neatly inside a small mesh bag that can be discreetly carried in a pocket or purse when on foot.
Their four-way stretch fabric balances compression with give for optimum athletic performance and comfort. Wear them to the gym, while running errands, or even dress them up for a night out. Feel confident and collected in downward dog and position 3 on the bike. Their sheer-proof fabric won't leave you feeling exposed. Their breathable and quick drying fabric helps regulate your temperature so you'll be sitting pretty by the time the mimosas arrive for post-workout brunch.

Beyond selling versatile apparel, Pixi Cycling has a steadfast commitment to getting more women on bikes while promoting confidence and health. The women who wear their products appreciate not only the innovation that helps them avoid painful chafing, bruising or genital numbness, but also helps them maintain a healthy, active lifestyle.

For more about Pixi Cycling's Kickstarter launch click here... bit.ly/pixicycling

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