Kits For Women, By Women

10 March, 2016

Over the years of cycling, I have watched the slow growth of women's specific products by major cycle industry providers, while women's specific bike shops like Cycle ChicVeloVixenPedal ChicCycling For GirlsTerry BicyclesTeam EstrogrenLiv Cycling, and Eleanor's NYC have come out of the battle to meet the demands of women. While the availability of women's kits and accessories by major brands have been accessible to women online, florals, pinks, and paisley patterns don't speak to many women who have a knack for stylish and form fitting bike wear.

With so many indie brands coming up, a shift in design has taken hold of cyclist with bright bold edgy patterns that also cater to women's stylish appeal. However, the availability of these products for women come after catering to the male demographic, making it difficult for women to find kit that speaks to them. With women's cycling on the rise, a wave of women's centric brands have launched exclusive line's to meet the demands of women's unique body types and comfort for those long miles on the road. To highlight, these women's specific brands are found by women and hope to create quality women's cycling clothing while building community around empowering women on rides.

With the rise of cool ass kits, these three women's specific cycling apparel companies are taking charge in creating some of the most beautiful kits that's worth the loyalty and money.
Machines For Freedom
MFF has been the women's kit pioneer straight from my hometown Los Angeles, California. MFF was found by an avid cyclista who was done with gear that left her hurting after long rides and decided to make something better for women. With an understanding that the cycling community has many qualities to offer women in adventure, community, and fitness, the founder wanted to provide women with the right and stylish gear to accomplish those things. This has to be one of the most beautiful and loved kits on the market to date. Reviews rave about this brand for their design, fit, style, comfort, and fabric. This is what every girl dreams of wearing when putting in some serious miles.

Not only does MFF provide beautiful cycle kit for women, they also provide a bike and brunch ride, weekely rides, and training events to encourage women to ride and connect. That's what I call "women helping other women."

Fondo's philosophy is what every women's cycling brand hopes to do: inspire women to go the distance and perform their best. An Australian brand started by three women who love cycling and found it hard to find quality women' cycling kits launched Fondo together. Along with their philosophy, they've designed a range of women's cycling kits that are comfortable, high quality, and edgy in style. They even send you matching nail polish with your kit.

Fondo also partners with Trek to play an active role in women's cycling to encourage participation and inspiration for women in rides and races. Their team leads rides and supports women who are interested in cycling as a sport and lifestyle.

QOM is a newer women's cycling kit brand that recently launched support through Kickstarter. This UK brand's mission is to encourage women to feel more confident in what they wear while inspiring them to ride more. Started by a female cyclists who saw that women were put off of cycling because of unflattering and uncomfortable kit apparel, the founder wanted to encourage women to ride more with a line that makes them feel and look good. Understanding the difficulties of women's kits, they provide wear that's comfortable and flattering to the female form. In addition, they promote rides and retreats for women who want to squad it out together on the road. 

"It's about setting out to climb your own mountain, setting your own challenge, whatever that is for you. It's about doing it for yourself and feeling that sense of achievement on the way up and when you get to the top."

Women's Kit, a recent website launched to cover women's kit's and cycling puts it plainly... "Just because you have a women's kit doesn't mean you have a kit for women". Like I've always said, women are going to lead the cycling revolution and these brands are the forerunners for us to look to.

No comments: